MSD Pharmaceuticals launches campaign with Sara Ali Khan

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MSD Pharmaceuticals Pvt. Ltd, a wholly owned subsidiary of Merck Sharp & Dohme (known as Merck & Co., Inc. in the United States and Canada), announced the launch of its integrated human papillomavirus (HPV) consumer awareness campaign #HPVsearchkiyakya. The campaign, which aims to educate the youth of India about HPV and HPV-related diseases, stars actress Sara Ali Khan.

This is the first of many disease awareness communication campaigns focused on educating and raising awareness among young adult women of the consequences of HPV infection. She takes it a step further by allowing listeners to connect to a network of healthcare professionals for more advice on HPV.

The campaign aims to highlight the seriousness of HPV-related diseases in India, including the fact that almost 50-80% of sexually active women can be infected with HPV at least once in their lifetime. Genital warts, followed by cervical cancer, head and neck cancer, vaginal cancer, anal cancer and vulvar cancer are among the top six most common HPV-related diseases according to gynecologists in India.

This digital first HPV awareness initiative will continue knowmorehpv.com, and is further reinforced through social media channels. It is also extended on popular social media platforms like Instagram, Facebook, Twitter, YouTube, Blogchatter, Spotify, Snapchat and Hotstar.

Knowmorehpv.com provides young adult women with easy-to-understand knowledge about HPV and how to prevent it, and offers one of the industry’s first self-selected HPV expert counseling services free of charge.

Rehan A Khan, General Manager, Region MSD India said: “The launch of this campaign is a critical step in advancing the mission to build a healthy young India by reducing the burden of HPV-related cancers and diseases in the country. Our goal is to raise public awareness with this campaign. We are delighted that Sara Ali Khan has agreed to be part of this initiative. She is a strong advocate for preventive healthcare and leads by example.”

Actor Sara Ali Khan said: “When I heard about the HPV awareness campaign, my first thought was, ‘Yes, absolutely!’ I believe it is imperative that young women are aware of HPV and HPV-related diseases. Normally, preventive measures are not the first thing that springs to mind for young adults like us, so it makes me proud to be part of this campaign urging women to learn more about HPV.”

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