As part of Anthem’s rebranding to Elevance, Health Services will be rebranded to “Carelon.”


Health insurer Anthem’s renaming to Elevance Health will include the new name “Carelon” for its healthcare services and the return of “Wellpoint” for certain government-subsidized health insurance products.

Anthem, which will officially become Elevance Health on June 28, said Wednesday the new names “will streamline and streamline the company’s brand portfolio, reduce complexities and further underscore its evolution to offer solutions that go beyond traditional health insurance that.” Simplify healthcare and advance health beyond healthcare,” the company said on Wednesday.

The changes mean the following:

· The company name is changing from Anthem to Elevance Health as previously announced.

Become healthcare services including the IngenioRx pharmacy benefits subsidiary Carelon operations. Therefore, the PBM will be known as CarelonRx.

· The 14 Anthem Blue Cross Blue Shield plans in 14 states will retain the Anthem and Blue brands

· In select markets, non-blue cross plans such as Medicare and Medicaid insurance products are taking over wellpoint name, this used to be the corporate name of the entire company until December 2014.

“An important part of being a lifelong, trusted healthcare partner is our ability to ensure consumers have access to services that meet their total healthcare needs throughout their healthcare journey,” said Gail Boudreaux, Anthem’s President and Chief Executive Officer . “The addition of our new brands to our family of companies will bring together services and products within their respective brands that further integrate our business and healthcare expertise across the industry to solve complex challenges and improve consumers’ lives.”

The corporate rebranding – the company’s second in less than a decade when the parent company’s name changed from Wellpoint to Anthem in 2014 – is done to reflect the company’s businesses and operations, which have changed dramatically under the four-year reign of Boudreaux. She has made multiple acquisitions, invested heavily in digital capabilities to appeal to consumers, and oversaw the launch of her own health insurance Pharmacy benefits management company IngenioRx.

On June 28, the Elevance Health holding company’s new name will become official when the company’s executives will ring the opening bell on the New York Stock Exchange and the shares “will trade under the new ticker symbol ELV,” the company said.

Anthem, which operates a variety of state and commercial health insurance plans in 14 states, including Blue Cross and Blue Shield plans, is the second-largest healthcare provider in the United States, behind UnitedHealthcare.

Increasingly, health insurers are bringing healthcare services they own under a different umbrella and brand as they work to provide more coordinated care to health insurance customers and employer customers.

UnitedHealth Group, for example, owns Optum’s healthcare services business, which includes a number of outpatient providers and doctor’s offices, while major drugstore chain CVS Health owns pharmacies and retail clinics along with health insurer Aetna. And two years ago, Cigna formed Evernorth, bringing its medical delivery services and Express Scripts pharmacy services management company under the Evernorth umbrella.

In the case of Anthem, the health insurer will “fully transition its capabilities and services under the Carelon brand over the next two years,” the company said. The name Carelon is “derived from the word ‘care’ and the suffix ‘lon’ meaning complete and complete,” which “represents the importance of providing complete and comprehensive care,” Anthem executives said.

“Carelon makes connected care possible for everyone by putting people at the center of everything we do and delivering the right balance of care, technology, data-driven insights and expertise to solve complex challenges and help consumers lead healthier lives said Pete Haytaian, who is executive vice president of Anthem and president of Carelon, which the company says serves as one in three people in the U.S. partners.”


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