Amber Rose Cliff’s father has celebrated her life five years after she lost her battle with cervical cancer aged just 25 as he vows to keep helping other girls.
Amber, from Sunderland, died on January 8, 2017 after a four-year battle with cervical cancer that first showed symptoms in her late teens.
Since her death, her family and friends, including father Darren, have campaigned to raise awareness of cervical cancer through the charity Amber’s Law.
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To mark Cervical Cancer Prevention Week, which begins January 17, Darren has launched a new campaign with his partner Kay Attle, 34, to encourage local women to attend their smear test.
It comes after Darren and loved ones came together to celebrate and remember her in the Lake District on January 8, the five year anniversary of Amber’s death.
Darren said: “It’s really been a long month with Christmas and the anniversary of Amber’s death coming all at once.
“It’s quite draining mentally, but in these times you have to keep going and help raise awareness and spread the message.
“Every year, apart from last year because of the weather, we always go to the lakes to celebrate Amber’s life. I’d rather be out there because it’s so peaceful.
“We put some Amber’s Law stones and lit a candle and just remembered Amber and her life. It’s beautiful out there and it’s kind of become a tradition.”
And along with Kay, Darren continues to raise awareness about cervical cancer to help other young girls.
Darren added: “It’s been difficult with Covid in recent years, it’s been difficult for everyone and I felt like it had eased off a bit, but with Kay on board she’s really helped drive what we do.
“She came up with the idea of giving out posters and stickers to companies and we’ve had a really good response to that.”
Kay from Hartlepool was one of the driving forces behind the Teesside charity and came up with the idea of printing A5 stickers and posting them in public places across the North East.
They’ve had a great response so far with around 200 businesses supporting their campaign including pubs, hotels, restaurants, offices, salons and even prisons.
The Swab Tests Save Lives stickers list the most common symptoms associated with cervical cancer, including unusual bleeding, lower abdominal or pelvic pain, and pain during sex.
Kay Attle said: “You see the toilet door stickers in pubs and shops and I just thought it was a perfect way for people to sit down and read the news.
“I mentioned it to Darren and we developed these A5 stickers with a very simple message: ‘Swab testing saves lives’.
“We also mention the three main symptoms of cervical cancer to look out for in order to encourage people to have their smear test or see their GP.
“We hope this will continue beyond awareness week as the message will never change and the symptoms will likely never change.”
Kay has urged women to participate in their swabs and reiterated how they can save lives.
She said: “A lot of girls weren’t told about swabs at school so they don’t hear about the importance of swabs until after school.
“A swab isn’t the prettiest thing in the world, but it is something that saves lives and we just want to encourage women to go for their swab.”
“Amber’s Law has 17,500 likes on Facebook so we can continue to share information and raise awareness by talking to people about the symptoms.”
Any business interested in participating in the campaign and adding stickers to their store can contact Amber’s Law via Facebook or email.
You can read more about Amber’s Law here.
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